Every tool to trade luxury watches smarter.
Live Rolex and Audemars Piguet pricing, serial verification, insurance appraisals, full-service auctions, and instant sell offers. One desk for the pre-owned market.
Nearly a decade trading under one name, with a thousand-plus auctions run and millions in watches bought and sold.
Live market prices, reference by reference.
A live, filterable catalog of every Rolex and Audemars Piguet reference, with exact specs next to the current market price. We pull retail and market values from live wholesale data and refresh them continuously, so you always know what a watch is worth before you buy or sell.
A serial check tells you what you're buying or selling.
We run your watch's serial number straight through the brand's own database, not a third-party source. Within 24 to 48 hours, the full factory record lands on your phone by SMS, with nothing to install and no account to create.
- 01Stolen status, confirmed against the brand's records before any money moves.
- 02The factory dial and bracelet on record, so you can spot a swapped part.
- 03The exact warranty date and movement serial number, for verifying age, service history, and provenance.
- 04Results delivered straight to your phone by SMS, usually within 24 to 48 hours.
MODA-lytics members receive discounted Serial Check pricing.
Sell to the most trusted name in the game.
MODA runs one of the largest watch-trading communities online, and we're always buying. Text us your watch or submit the form, and a real offer comes back within hours. We cover fully insured overnight shipping, and payment is wired within 24 hours of your watch arriving. It is the simplest way to sell a Rolex, Audemars Piguet, or any luxury watch.
You pack it. We do everything else.
We have run more than a thousand watch auctions and handle the entire consignment process: inspection, photography, listing, buyer coordination, and payment. You never ship to a stranger before getting paid. Pricing is transparent, with a 4% fee on watches over $10,000 (a $750 minimum) or a flat $500 under $10,000. If our inspection misses something, it comes out of our fee, not yours.
Submit an inquiryLast result: Patek Philippe Nautilus 5711/1A, estimate $92,000 to $98,000, hammer $104,500. Sample only.
Your collection, properly insured.
A professional insurance appraisal, issued by MODA as a signed certificate and accepted by insurers. We prepare a complete valuation with the full retail replacement value, so your collection is protected at what it is actually worth today.
- 01Official certificate with full retail replacement value, signed PDF.
- 02$50 flat per watch, handled entirely remotely.
- 03Delivered within hours; after 5PM CT, next business day.
- 04Valid 2 years per insurance standard.
MODA-APR-2026-0147
02 JUN 2026
02 JUN 2026