MODA Auction Service

You pack it. We do
everything else.

MODA is the most trusted platform to transact on in the watch trading community. From inspection to final sale, the entire process is handled by us.

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0 Auctions Ran
0 Close Above Estimate
The Process
01

Submit Your Details

Tell us about your piece. Brand, model, condition, what it comes with. We'll come back with an estimate quickly.

02

Ship Your Watch

We send you a prepaid FedEx label. Pack it up and drop it at any FedEx Ship Center. That's the extent of your involvement. (International sellers: label is on you.)

03

We Handle Everything

Inspection, professional photos, auction write-up, posting, and keeping it engaged. All on us.

04

Auction Closes. You Get Paid.

We coordinate directly with the buyer and get your funds wired. Then we ship the watch. Done.

✓

That's It.

One drop-off. Everything else is on us.

Transparent Pricing

No surprises. Ever.

One flat rate. No hidden charges, no nickel-and-diming. Photography, serial check, auction management. It's all folded in. You know the number upfront and that's the number.

Standard Auction Fee
4%
$750 minimum

For watches valued over $10,000. That 4% covers everything we do: inspection, photography, writing up the listing, running the auction, fielding questions from buyers, coordinating payment, and shipping the watch out when it sells.

Under $10K Pieces
$500
Flat fee

Watches under $10,000 in value are a flat $500. Same care, same process, same result. Just a fixed number so there's no math involved.

What's Included
Everything.
 
Prepaid shipping label
Professional inspection
Full photography session
Auction write-up & posting
Community engagement
Buyer coordination
Invoice management
Outbound shipping to buyer
Our guarantee: If we miss something during inspection that affects the buyer, a scratch, a ding, anything, that's on us, not you. We handle it out of our own fee and you never hear about it. We set that standard because our name is attached to every single transaction.

Ready to liquidate?

Drop us the details on your watch and we'll come back with an honest estimate. No commitment, no pressure. Just a number you can take or leave.

Auction Inquiry

Submit Your Watch

Click to upload photos
JPG, PNG, HEIC. Any angle helps

We typically respond within a few hours. No commitment required.

Not feeling the auction?
Request a buy bid.

Totally fair. Auctions aren't for everyone. If you'd rather just know what we'd pay you directly, we'll give you a direct buy offer. A firm number based on our market knowledge and the data from hundreds of completed auctions. No pressure, no commitment required.

Request a Buy Bid →
FAQ

Got
questions?

Everything you need to know before you ship your watch.

When we give you a number, it's not a guess, it's based on what we've actually seen sell. Statistically our estimates land within about 5% of the final result, and 60% of auctions close above what we quoted. You'll have a real sense of what to expect before you ever ship it.
Mostly the big names: Rolex, AP, Patek, that tier. Our average auction sits around $25,000, but we've moved everything from entry-level luxury pieces all the way up to multiple six-figure sales. If you're not sure whether your watch is a fit, just send it in and we'll tell you honestly.
If we miss something during inspection that affects the buyer, a scratch, a discrepancy, anything, we deal with it. Out of our fee, not yours. We're not going to come back to you over something we should've caught. Our name is on every transaction, so we hold ourselves to that.
You're dealing with the person actually running your auction, not a platform, not a rep. We've held a 99% sale completion rate because our buyers are real and our deals close. On third-party platforms, fake bids and buyers walking away are way more common than they let on. With MODA, what you see is what happens.
Yep. We buy outright too. Text us the details and we'll make you a real offer. If the number works for you, ship the watch. We inspect it and wire your money same day.